Author: Bruce Tenenbaum

Bruce Tenenbaum has worked in the music business for over 30 years, starting at Atlantic Records in college and jazz promotion before moving up to local, regional and national positions at the label. He later served as the Senior Vice President of Promotion at MCA Records during that label’s hottest period, helping to launch the careers of artists like Live and Mary J. Blige, while reigniting the careers of Tom Petty, Elton John, Patty Smyth and Meat Loaf. Later he was president of Left Bank Management, launched Beyond Records and EBT, which pioneered the concept of outsourcing promotion and marketing for smaller labels, and ran the day to day operation of DreamWorks Records. He has been privileged to “work” with literally hundreds of acts, many of which routinely filled stadiums on their tours.