In November 2017, resourceful Beatles fans were beat-ing the drum for several days sharing info about upcoming year-end releases from the Fab Four. Videos, presumably from Apple Records, would appear on YouTube and elsewhere, only to vanish within hours. By Oct. 31, one project was identified as the long-awaited release of the annual Christmas messages that the Beatles sent to their fan club members on flexi-discs for many years. On Nov. 1… a title: The Beatles Christmas Records Box, which appeared on Amazon’s France-based website.
And on Nov. 1, Amazon’s U.K. site listed a second release, a vinyl edition of Sgt. Pepper’s Lonely Hearts Club Band which, the detectives assured their fellow fans, was a picture disc of the album.
Where there’s smoke, there’s fire. Sure enough, several titles showed up on Amazon U.S. on Nov. 2 for a Dec. 15 release. Shortly after, the formal announcement arrive from Apple Corps Ltd., Capitol Records and Universal Music Enterprises.
The Beatles Christmas Records Box was a limited-edition collection of 7″ singles, pressed on colored vinyl, of the Fab Four’s annual holiday messages that were sent to their fan club members from 1963-1969.
From the 2017 announcement: “The Beatles’ annual holiday tradition of recording jolly Christmas messages for fan club members was an important part of the band’s relationship with their most ardent supporters, affectionately referred to by them as ‘Beatle People’. Spanning 1963 to 1969, The Beatles’ holiday recordings were originally pressed on flexi-discs and mailed to fan club members each December.
“Never released beyond the fan club until now, The Beatles’ seven holiday messages have been newly pressed on a rainbow of seven-inch colored vinyl singles for The Christmas Records box set. The limited-edition collection presents each vinyl single with its original flexi-disc sleeve artwork, accompanied by a 16-page booklet with recording notes and reproductions of the fan club’s National Newsletters, which were mailed to members with the holiday flexi-discs.”
The Beatles: The Christmas Records [limited edition box set: seven 7” colored vinyl singles]
1963: “The Beatles’ Christmas Record” (one-sided, 5:00 TRT)
Recorded: 17 October 1963 – Studio Two, EMI Studios, Abbey Road, London
1964: “Another Beatles Christmas Record” (one-sided, 3:58 TRT)
Recorded: 26 October 1964 – Studio Two, EMI Studios, Abbey Road, London
1965: “The Beatles’ Third Christmas Record” (one-sided, 6:20 TRT)
Recorded: 8 November 1965 – Studio Two, EMI Studios, Abbey Road, London
1966: “Pantomime – Everywhere It’s Christmas: The Beatles’ Fourth Christmas Record” (one-sided, 6:36 TRT)
Recorded: 25 November 1966 – Dick James Music, New Oxford Street, London
1967: “Christmas Time (Is Here Again): The Beatles’ Fifth Christmas Record” (one-sided, 6:06 TRT)
Recorded: 28 November 1967 – Studio Three, EMI Studios, Abbey Road, London
1968: “The Beatles’ Sixth Christmas Record” (two-sided, 7:48 TRT)
Recorded: 1968, various locations
1969: “The Beatles’ Seventh Christmas Record” (two-sided, 7:39 TRT)
Recorded: 1969, various locations
Alas, the 2017 set is now out-of-print.
Also arriving that same day on Dec. 15, 2017, was the Sgt. Pepper’s Lonely Hearts Club Band’s 2017 stereo mix as a limited, collectible picture disc vinyl LP. Produced by Giles Martin for the 50th Anniversary, the album’s new stereo mix was sourced directly from the original four-track session tapes and guided by the original, Beatles-preferred mono mix produced by Giles’ father, George Martin.
Shortly after the April 5 announcement of the Sgt. Pepper’s 50th Anniversary editions, fan pre-orders went wild. And for weeks following their May 26 release, all four versions sold phenomenally, with the Super Deluxe Edition (at a super deluxe $149.98 list price) holding the top spot at Amazon.