Dick Wingate, then a Product Manager with Columbia Records, shares his marketing plan on how the label set up My Aim Is True to radio, record stores and the public
Browsing: Promo Hits, Flops & Swag
The musician has a long list of credits as a producer (Bat Out of Hell) and engineer. Here’s the inside story of how one song took off to become his biggest solo hit
How a highly original record label promotional stunt helped introduce Bob Geldof and the Boomtown Rats to America. “Playboy called me a promotional genius”…
What could go wrong when you and 25 of your friends get to fly on a private jet stocked with booze to see The Police at the show of your choice? Everything, it turns out!